I made life-changing money in tech sales. I'll teach you how.

For people breaking in and leveling up in tech sales. Live coaching from a pro who's changed lives, crushed quota, and made millions, plus a full curriculum and a 24/7 AI practice partner.

$114M+
Closed
22 years
Selling B2B tech
100+
Reps trained & promoted
6x
President's Club attendee
Apply for the Next Cohort
Track Record

People I've coached and mentored have worked at:

AWS · Google · Dell · Shopify · Insight · Confluent · Check Point · Arctic Wolf · Geotab · Optiv · SADA · Softchoice · Pythian · Higher Logic · Socket · Broadwing · iSmile Technologies · Tracktile · PayerPrice · Revelate · Vocantas · Vaital · Next Orbit · Beverly Hills Publishing · Appsonnet

This includes official and unofficial mentoring. Not an endorsement, partnership, or guarantee of employment. TSRE is a coaching program, not a placement service.

Before You Apply

Do you want MORE from your career?

Tech sales pays well, moves fast, and won't ever be less important.

If You're

Capped and stuck.

  • ✕
    In a job that caps what you can earn, with no real path up.
  • ✕
    Watching tech sales reps pull six figures and wondering how they got in.
  • ✕
    Ready for a career with upside and freedom, but unsure how to break in.
  • ✕
    Already a rep, but leaving money and promotions on the table.
  • ✕
    Tired of trading your time for a number someone else decides.
You Want To

Earn more. Live better.

  • ✓
    Break into tech sales and earn six figures, no degree required.
  • ✓
    Build toward a six-figure income on merit.
  • ✓
    Climb from SDR to AE to President's Club.
  • ✓
    Own your income and your time instead of capping out.
  • ✓
    Do work you're proud of and fund the life you want.
SDR
Sales Development Rep
$80K–$120K / yr
Year 1 · break in
AE
Account Executive
$150K–$250K / yr
Years 2–3 · level up
Senior AE
Senior Account Executive
$250K–$400K / yr
Years 4–5 · master it
President's Club
The top closers
$400K+ / yr
Top 10% · top tier
A career that pays · No degree required · Skill that travels · These are illustrative ranges showing you what's possible. Results depend on your effort and a job is not guaranteed.
What you do

Help companies find and buy software. Calls, emails, and online meetings. No knocking on doors, no products in a trunk.

Where you work

Remote or hybrid, from anywhere. All you need is a laptop and a headset.

How you are paid

Base salary plus commission. The more you help close, the more you earn. Top reps earn well into six figures.

Who makes it

No degree, no coding. People from retail, hospitality, teaching, and sports. Drive and coachability win.

Uncapped by design

No salary band decides your ceiling. The better you get, the more you make. I built my whole life on that simple deal, and I'll hand you the playbook.

A people business

Software gets bought by people who trust people. Tools speed up the busywork, but the trust and the close are still yours. That's the part I'll teach you.

No degree gate

I've watched people with no degree out-earn lawyers and engineers. This career pays you on skill and drive, not pedigree. If you'll do the work, you're welcome here.

Yours for life

Learn to sell once and it pays you forever. The skill travels with you to any company, any product, any market. Nobody can take it back.

How It Works

Three layers. Six skills.

Learn it, build it, practice it until it's second nature, then master the six skills that make up the job.

01

Curriculum library

Self-paced video modules covering every stage of the B2B tech sales motion. Two recommended paths: one for Breaking In, one for Leveling Up. Same library, different routes through it.

Where learning happens
02

Live coaching

Twice-weekly group sessions for 10 weeks. Practice, role-play, real deal reviews. Reinforce what you've learned in the library and build the skill until it's reflex.

Where skill is built
03

AI practice partner

A proprietary AI trained on the TSRE methodology. Role-play cold calls, discovery questions, objection handling, demos. 24/7 access. Instant feedback. Practice until reflexes are sharp.

Where reps are forged
The six skills you'll master

Cold Outreach

Find the right people and get them to reply. Emails that get opened, and calls that book meetings instead of hang-ups.

Discovery calls

Ask the questions that surface what someone actually needs, so you know exactly how to help.

The Demo

Show the product so the value is obvious, and make saying yes to the next step easy.

Objection Handling

Answer "too expensive," "not right now," and "we already use someone" with calm, practiced responses.

The Close

Turn interest into a signed deal with a clear, repeatable process. No begging, no luck.

Staying Organized

Stay on top of every deal so nothing slips and you always know what is coming.

For people breaking into tech sales
A resume that gets callbacks

Build a sales resume that lands interviews, even with zero sales experience. We position what you already have so it reads like a hire.

Interview practice until you're sharp

Mock interviews with me and the AI partner. Drill the questions, the role-plays, and the close, so you walk in calm and leave with the offer.

A LinkedIn that pulls recruiters

Turn your profile into something hiring managers and recruiters actually reach out to, instead of scrolling past.

Reach the hiring manager direct

Skip the application black hole. Message the people who actually decide, the same way top reps prospect their best accounts.

What you get
  • 10 weeks of live group coaching, twice a week
  • Full B2B tech sales curriculum, yours for life
  • AI practice partner, available 24/7
  • Live call reviews and reps until selling feels automatic
  • Personal introductions to my extensive network for top performers who really crush this program
  • Lifetime access, so the skills compound for your whole career
By Application · Starts July 15, 2026

Pricing built around your situation.

Payment plans available

I tailor the program and the investment to where you're at and where you're headed. Apply and we'll talk it through.

Apply to Learn More
I only take people I believe will make it. If it's not a fit, I'll tell you straight.
Ben J. Abbey, founder of The Sales Rep's Engine
Meet the Coach: Ben J. Abbey

22 years in B2B tech sales. Now coaching you.

I've spent 22 years in B2B tech sales, closing over $114M and helping build companies from startup to scale. I grew SADA's Canadian team from 2 people to 200+ in under 3 years, and have trained, mentored, and promoted more than 100 reps.

Some run sales teams now. Some hit President's Club in their first year. All of them learned the method I teach.

One rep started with zero tech sales background. Three years later, he was running an entire country as country manager.
Real experience, not coach theory

I've sold tech for two decades and trained people who now out-earn their old jobs. Not a coach who watched from the sidelines.

From breaking in to country manager

I've coached reps through every stage of a tech sales career. The patterns repeat. The practice works.

I open doors for people who show up

I don't gatekeep on pedigree or résumé. Anyone willing to work is welcome. Put in the reps and I bring my network to you. That's how people go from breaking in to leading teams.

Testimonials

Real results, real people.

★★★★★

Ben inspired me to pursue a career in tech sales, leaving behind a job I considered safe and stable. His influence helped me develop the drive that led to 3xing my income. Highly recommend working with him!

Martin Motyka
Martin Motyka
★★★★★

What I loved about Ben was his ability to develop and he was a top sales rep who always took my call to make sure I was developing right. I'd recommend Ben: creative in his processes to succeed, inspiring others to win, and always willing to teach.

Jezriel Zapata
Jezriel Zapata
★★★★★

Ben is a force of nature. His ability to manage the complexities of being a great mentor and source of inspiration and knowledge to a flock of mentees (myself included) is incredible.

Terence Servance
Terence Servance
★★★★★

It was a pleasure to work with Ben at such a pivotal point in my career. Always leading by example, inspiring and motivating many, myself included. His hands-on approach to career coaching and his enthusiasm for the work are contagious.

Iman Mohamed
Iman Mohamed
★★★★★

Ben was instrumental in helping me go from struggling to understand why my deals weren't closing, to qualifying leads in the first meeting and having a much clearer picture of where each deal stood in my pipeline. On top of that, my ability to close has improved significantly!

Corey Lund
Corey Lund
★★★★★

Ben leads with value first! He has been the biggest support, willing to go above and beyond and take the time to help me when I'm stuck or have questions. A wonderful experience, and I look forward to continuing to learn his insights. He is excellent at what he does!

Amelia Koonjbeharry
Amelia Koonjbeharry
★★★★★

I was eager to mature my sales career and Ben was a key mentor: encouraging, sharing keen insights, and pressing me to reach beyond my current role. He played a huge role in taking my career to new heights. I'd strongly recommend Ben.

Sarah Killoran
Sarah Killoran
★★★★★

Working with Ben, I've booked more first-time appointments than I ever have before, from his cold calling coaching and sales mentoring. Highly recommend working with him!

John Lapadat
John Lapadat
★★★★★

Ben's sales knowledge and candid feedback were very much appreciated. He helped me onboard my new AE team well ahead of schedule with great sales methodology training, coaching, and documentation. Much appreciated.

Tristan St Louis
Tristan St Louis
★★★★★

I wasn't in tech sales before working with Ben. His tips and tools kept me motivated, and the interview practice we did before I got hired made me completely comfortable and it felt just like a conversation. Now I'm in, and I can make six figures in my mid-20s. So grateful!

Francesca Pignolo
Francesca Pignolo
★★★★★

I came from the government into tech sales and Ben taught me everything I needed to become a rep. He pushed me to take the leap and nine years later, I'm still going strong. You da man, Ben!

Gabriel Carbone
Gabriel Carbone
★★★★★

Ben has an unwavering drive to make those around him better. He hired me from outside of tech sales in 2021 and I've never looked back, rising to SADA Canada Country Manager in under 4 years. There are few people who have had as much impact on my career as Ben. A strong leader, and an overall good guy.

Jon Popham
Jon Popham

These are individual results and not a guarantee of yours.

Got Questions?

Answers to common questions.

Two audiences. Breaking In is for career-changers, recent grads, and people in adjacent roles wanting their first B2B tech sales job. Leveling Up is for current SDRs, AEs, and senior AEs pushing for the next promotion, comp jump, or President's Club. Same cohort, same live sessions, different recommended paths through the curriculum library.

Ten weeks. Two live coaching sessions per week (roughly 2 hours each). Self-paced video curriculum on top, consume at your pace. AI practice partner available 24/7. Plan on 5-8 hours per week to get the full value out of the program.

No, and you should be suspicious of any program that does. What I guarantee is the system, the live coaching, and an AI partner to practice with until the skills are reflex. Outcomes are a function of your effort plus the framework. The reps who do the work get hired or promoted.

You'll follow the Breaking In recommended path. It starts with B2B tech 101 (how SaaS works, what ARR is, the tech sales career ladder) before getting into the craft. By the end you'll have the foundation and the reps to walk into interviews and land your first SDR role on merit.

No. The Leveling Up path covers full-cycle selling, winning bigger multi-stakeholder deals, accurate forecasting, negotiation, discounting discipline, and career strategy (offer evaluation, comp negotiation, when to move). Most AEs are running half a system. TSRE closes the gaps.

Lifetime access to the curriculum library, the AI practice partner, and the alumni community. Once you're in, you're in. The skills compound for the rest of your career.

No. Anyone willing to work is welcome. Pedigree and résumé don't decide it. Everyone trains on the same system. Put in the reps and rise, and I open my network to you. The bar isn't who you are walking in; it's how hard you push once you're here.

Most tech sales programs are taught by reps who broke in two or three years ago. That's a peer with a head start, not a teacher. I'm a 22-year sales veteran who closed $114M and grew SADA Canada from 2 to 200+ people. The depth of experience shows up in every session.

12 seats · Starts July 15, 2026

Live the life you deserve.

Application required. I review every one and reply within 48 hours.

Submit Your Application →

Not ready to apply? Join the free Skool community →

Next cohort July 15, 2026 12 PM ET · By application